13 Steps to Bloody Good Luck – Ashwin Sanghi 4

Worth a read
13 steps to bloody good luck - Ashwin Sanghi

Ashwin Sanghi, the best selling author of “Chanakya’s Chant”, “The Krishna Key” and “The Rozabal Line” has forayed into non-fiction with this book “13 Steps to Bloody Good Luck”.

à la Malcolm Gladwell, he explores the reasons behind the good luck that gives certain people success while eluding others. He has nailed good luck down to 13 ( rather 14) important attitudes or approaches, which anyone can cultivate. It is a combination of one or more of these that helps a person reach the top of the ladder of success.

Peppered with numerous examples of great and successful men and women, he establishes each one of his success principles — easily remembered with the mnemonic CAUSING RIPPLE.

As is my usual pratice, I shall list the important takeaways from my perspective. I agree that all 14 are important, but let me give you a sneak peek by picking the crème de la crème.


  1. To be lucky, one has to learn the three R’s of good luckraise the number of opportunities that come one’s way, recognize the important ones and respond to them.
  2. No success book is complete without this basic principle – Build your network. Sanghi emphasizes the point with the theory of six degrees of separation, wherein every person or thing is reachable through a maximum of six contacts. So, just by building one’s contacts, the probability of achieving success increases. So, put a smile on your face, say ‘hi’ to that neighbour whom you usually ignore and wish every birthday notification on facebook.
  3. Take calculated risks and learn from mistakes – In my opinion, everyone should adopt this as a life skill than as a means to success. Take the plunge and if it fails, stop strutting about defending your stand, accept it and move on.
  4. Perseverance and Positive thinking – The two P’s of success that one can see in every successful person’s life. Can you point a success story without these?
  5. Be calm so that you can be alert – This might sound like opposities, but the zen-like wisdom is so true. Only when you are calm can you be alert. The mind that is busy processing ideas and doing things is like an elephant on a rampage. It is a calm mind that can be alert to opportunities and possibilities. Sounds like Eknath Easwaran?
  6. Prepare and plan – Years back, as a girl guide, I remember repeating the motto of “Be prepared” umpteen times. This is one takeaway that brings immediate rewards. In fact, this one aids in imbibing the other principles. If you have thought about something and have a definite plan, then you may be better equipped to persevere or to stay calm. Being prepared gives one confidence to communicate in a clear manner. The virtues of this principle are several. The top principle to be adopted, in my opinion.

If you are wondering where the 13 principles promised in the title are, I suggest that you scroll down a bit, click on that link and buy the book. I bought the e-book on flipkart for a mere Rs.40 two days back. That is cash that you may tip someone with, or lose on the way without any regrets, less than a brownie in a patisserie or the cost of a dosa in Saravana Bhavan.

The lucky 13

Book Details:

Title 13 Steps to Bloody Good Luck
Amazon Paperback
Amazon Kindle Edition
Flipkart Paperback
Flipkart eBook
Editor(s)/Author(s)/Illustrator(s)/Translator(s) Ashwin Sanghi
Publisher Westland

About Menaka S

Menaka is a computational linguist by education, an optimist by attitude and a dreamer by how she spends her time. Being left-brained, she runs PlusMinus'n'More to indulge her right brain interests.

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4 thoughts on “13 Steps to Bloody Good Luck – Ashwin Sanghi

  • devi

    Just completed reading 13 Steps to Bloody Good Luck Menaka. It is a very good read. Thanks for letting us know about this book. I enjoyed reading all the case studies (short stories/life examples – however we want to name it) the author quoted throughout the book. And point to note is not all case studies are dated… The more the author quoted current-age folks, the more interesting the read was..Summing up the entire thing into an acronym Cause Ripple (Causing Ripple?) was useful and good thought 🙂